How exhibits can be distinct
but still work together. 		   
A great opportunity for expression is lost if every sign looks alike across an institution. However, there should be a common sensibility that allows the design of each exhibition to have an identity while all work together, developing a harmonious whole.
 

We recently led a Brevard Zoo team to focus messages (create “big ideas”) for three exhibit loops. We began by taking a step back to look at the entire zoo. We created a zoo-wide color palette and other elements that will be the foundation for future designs.
Standards for signage support the new message goals.
Scratchboard images on old wood evoke Wild Florida.
The three levels of a rainforest and its diversity are echoed.

 

      

This relationship between an individual exhibition and an institution's overall identity can be structured so that there is latitude for great variety.

Brookfield Zoo's pachyderm signs are a case in point: they follow the zoo's design standards but have a distinct look.
Pachyderms are all about bulk, but are also delicate so require care.
 Signs about zoo care and care in the wild have different looks.
Visitors feel the bulk: a life-sized cut-out with a weighted trunk.
  More about a zoo's overall identity on the next page.
Signs about pachys in the wild have serious content and straight forward design. "Spa" signs with a playful, soft design describe care for zoo pachyderms.    

Recent Exhibits

Exhibit design concepts

• Case study of design responding to a concept
• Exhibit designs can be distinct and work together
• Wayfinding case study
• Design reinforcing messages
• Design that helps make learning fun

Sign writing samples



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